At its core WIFF is an Indigenous-based organization. It seeks to build solidarity with those in Canadian society with lived experiences similar to those of aboriginal peoples. WIFF prioritizes people whose voices have historically been marginalized and whose stories are under-told, if ever told. It sets out to eradicate injustices in Canadian society while simultaneously transforming the film industry to one of inclusion. We remain committed to our philosophy to present the highest quality films that emphasize Indigenous voices with human rights, social/political issues, and the environment, while providing entertainment and an escape through film for everyone.
Our core philosophy is to present the highest quality films that emphasize Indigenous voices, human rights, social issues, and the environment. WIFF’s aim is to screen films and provide support to the local filmmakers on Manitoulin Island, which the local community would not normally have access to. The festival showcases unique and important work by young and emerging as well as established award-winning Indigenous and diverse filmmakers from across Canada and around the world.
The film festival projects include multidisciplinary activities such as film screenings, keynote speakers, presentations, musical performances and workshops. WIFF’s vision is to screen films and bring filmmakers to Manitoulin Island that the community would not normally have access to. The festival showcases unique work from young Indigenous, emerging and future filmmakers from Weengushk Film Institute, First Nations Communities, National and International Indigenous and diverse filmmakers.
Through this festival, artists and community members are highlighted, supported, and connected with Indigenous and First Nations communities nationally and internationally, creating an interconnected and invaluable network for the creation and dissemination of film. With the intent of sharing each others' culture, language and land, WIFF provides a safe gathering place for student learners and experienced filmmakers to share their experiences, skills, craft and exchange and celebrate their stories.